SEO is a very complex thing, yet it’s something people and businesses are eager to use and understand. Websites need good SEO if they want to rank highly and gain more traffic. As a result, SEO startups are hugely popular and in high demand.
Bearing that in mind, how do you start an SEO business and turn it into a success? There are certain skills you must have if you want to make this business idea work. Furthermore, all of these required skills are listed down below:
Thorough Knowledge And Understanding Of SEO Best Practices
It’s unwise to start an SEO business if you don’t have the proper SEO skillset. For starters, you need to know about all things SEO, including the advanced practices. You’ve got to have a thorough grasp of what search engine optimisation is and the techniques and tools that are used.
But, you need to know much more than that too. You have to concern yourself with SEO best practices and understand what you can or can’t do. There are various things that are considered white hat SEO, which means they abide by the rules put in place by search engines. People with knowledge and understanding have the skills to navigate the SEO minefield and use techniques that follow the rules rather than ones that can damage their clients.
The Ability To Stay Updated With Changes
As well as having an existing knowledge of SEO, you also need the ability to stay up to date with industry changes and algorithm changes in the industry. SEO is never stationary, it’s constantly evolving and search engine algorithms are changing and making some things more important and others obsolete.
If you want to make a startup SEO business a success, you must possess the skills to stay updated with everything. How can you do this? Well, it’s all about finding ways to stay in the loop and always hear about the latest news. You should subscribe to digital marketing magazines or download apps and get notifications from SEO authority sites. This way, you’ll always be on the ball and can adapt your strategies when things change. Attending an SEO conference like Brighton SEO is always a winner too.
Effective Analysis Skills
SEO involves a lot of analysis, and you better have good skills in this respect. You must be able to analyse lots of different websites and take into account various factors all at once. This doesn’t mean that you will just monitor the client’s search rankings, but going above and beyond and making sure that those users are converting too, this will involve analysing CTR’s and the increase in revenue associated with the work that you have implemented.
Ensure you have various techniques that allow you to harness your analysis skills and provide the best SEO service to your paying customers.
Excellent Sales Skills
It’s imperative that you have brilliant sales skills if you want to make your SEO business a success. With this type of business, you’re not selling a product, but you are selling a service. This means you need certain sales skills that are revolved around selling services rather than products.
When you sell a product, you can dress it up nice and pretty, plaster images of it everywhere, and grab people’s attention. A lot of people buy products because they look appealing and they’d like to have them. With a service, your aim is to convince consumers that they need your service like a fish needs water. You must have the ability to show people how your service benefits them and why they need it. A great way to sell an SEO service is by using statistics. People love seeing stats, particularly when websites are concerned. If you can throw around SEO stats about the increased chances of leads through organic traffic and show consumers how they can generate more customers and increases revenue, then they’ll be interested. Don’t make people want your service, make them need it.
A Firm Grasp Of Customer Service & Management
As with any business, you need to have a firm grasp of customer service skills. You must understand how to look after your customers and cater to their beck and call. After all, without your customer’s you’re nothing. Treat them badly or provide a poor service, and they’ll just move along to a rival SEO company, it’s as simple as that. Understand how to keep your customers happy and be on-hand to answer any queries they have.
Likewise, you need good management skills as it takes more than one person to make an SEO business work. You’ll need a team of SEO experts with you, and you must possess the skills to manage everyone and keep them all in line. Both of these skills boil down to communication. You must be a good communicator to both customers and employees.
With all of these skills, you can make a startup SEO business a success and hit the ground running from day one.