SEO Software & Tools

SEMrush Alternatives: Top 5 Tools Like SEMrush

Top 5 Keyword Research Tools Like SEMrush
I'm a massive fan of SEMrush, but it can't please everyone. In this post expect to find other awesome keyword research tools like SEMrush.
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SEMrush is probably my favorite day-to-day tool, it’s awesome. Their comprehensive keyword research tool is bang on, it saves me a ton of time and I actually enjoy conducting keyword research now, I hated it before. What else would you want? – it’s a beast for generating long-tail keywords.

I understand that everyone works differently, people have different expectations and requirements, budgets and so on. The industry is moving at such a fast rate that one tool can’t fulfill everyone’s needs, some people prefer having a wide variety of tools just to confirm that the data is correct from multiple perspectives. Therefore the people that like the concept of SEMrush but aren’t fully ‘into it’ may be on the lookout for tools similar, so I decided to get together this list outlining the tools like SEMrush. Same principle just a different graphical user interface and features, their functionality may be slightly different so I’m sure it’ll pull different keyword results too.

SEMrush Keyword Tool

Quick tip: It’s always nice to get a perspective on things outside the eye’s of Google, remember: Keyword Planner is Google’s product, therefore I do believe that *some* of the data is over-exaggerated or misleading. That’s my personal opinion. Therefore I use multiple keyword research tools and then proceed with comparing the data.

Top 5 Alternatives To SEMrush

1) Keyword Finder

Keyword Finder Tool Like SEMrush is another long-tail generating beast, it’s an awesome keyword tool and it’s lived up to my expectation on many occasions. You’re able to generate a wide range of long-tail and generic keywords using this tool, whilst obtaining data in regards to the search volume, Avg CPC and the meta data for those websites ranking in the top ten for a specific phrase. Here are the features you can expect to find:

  • Keyword research (Both long-tail and generic keywords);
  • Keyword metrics (search volume, CPC, trends, SEO difficulty);
  • SERP data (Get meta data on the top ten sites for a specific keyword: PA, DA, MR, MT)
  • Keyword lists (create your own lists, store keywords, categorize keywords & more);
  • Export feature (After all your hard work conducting keyword research, you can export your results).

A great tool that isn’t too costly, starting from $12/month for 100 keyword look-ups per 24 hours, however, 3 keyword look-ups per 24 hours for free users. So you are able to use it free of charge, you are just very limited.

2) Moz Keyword Explorer

Moz Keyword Tool

Moz is a great tool, not only for finding long-tail keywords and question-based keywords but to have access to the other tools they have, such as their industry-dominating link analysis tool: Open Site Explorer.

I use the Moz keyword tool on a monthly basis but I can’t say it’s one of my go-to tools, but it is fab and I would recommend it if you’re looking to get some decent keyword research done. You can grab yourself a license of Moz for $50/month, you can even try the software for free for 30 days, so it’s worthwhile experimenting with. Below are some Moz features (Keyword Explorer only):

  • Lots of long-tail keyword suggestions (Go beyond generic and generate question-based keywords);
  • Lots of keyword metrics (Volume, difficulty, opportunity, potential and keyword scores);
  • Search volume metrics for each keyword, data is ‘accurate’ according to their site;
  • Ability to export your keyword data to CSV;
  • SERP analysis (link metrics, page authority, domain authority and more).

3) Google Trends

Google Trends

I love Google trends. Of course, this is another one of Google’s inventions, it’s free to use and it has a beautiful GUI. Put simply, you’re able to search for a keyword or topic and Google will then bring back results depending on it’s popularity in search. It’ll tell you if your searched phrase is currently trending across the world and if it’s currently being searched across their portfolio of search engines. It’s honestly a great freebie tool that Google have offered us, it’s a worthwhile use to find out if your topic is hot right now / and or has been in the past;

  • Ability to find out what topics are trending all over the world;
  • It’s a free tool that can be used as often as you like;
  • Explore your own topics and search phrases to see if search volume is on an increase;
  • Collect “interest” data on a particular topic by region;
  • Find popular, related search queries and topics.

4) Google Keyword Planner

Google Keyword Planner

If you’re looking for accurate (I’m hoping) data from Google themselves, the Google Keyword Planner is your go-to for this kind of stuff. It’s free and there are no restrictions in terms of how many keyword searches you are able to conduct, you can blast away and use it as often as you like. However, the only downside its that you’ll need to put some minor effort into creating a freebie Adwords account to get access.

  • Keyword data directly from Google themselves;
  • Freebie tool that can be used as often as you like;
  • Keyword metrics such as search volume, Avg cost per click (PPC) & more;
  • Generate other keyword ideas based on your query;
  • Get search volume and trends for specific topics.

5) Google auto-suggest

Google Auto Suggest

This isn’t a standalone tool but it’s one of the most under-rated techniques of obtaining relevant long-tail queries that are generating traffic right now. You’re able to find out similar searches that are made by other users who have begun typing your query in Google search. It’s free as soon as you start typing your query – all of the suggestions are previously typed keywords that other users have submitted.

  • A free, easy way of generating more keyword ideas based on your specified search query;
  • The keyword presented to you are the one’s that Google personally recommends;
  • You will need to manually enable auto complete in the Google Chrome settings;
  • Suggestions include trending stories and keywords.

There are so many SEMrush alternatives currently on the market, but these are are the ones worth checking out if you have a spare couple of minutes. If you have any suggestions or know of any other tools like SEMrush, please do comment and I’ll get them added to the list. If you’re relatively new round here and looking to learn more about SEMrush, feel free to check out my personal SEMrush review. I’ll leave you to get back to your SEO grind now.

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About the author



Brett is currently working as a full-time SEO Analyst for a leading, international eCommerce company that recently won a Queens Award For Enterprise. In addition, he's also worked client side for 3 years at a digital agency, managing just over 20 local SEO projects. He's very knowledgeable when it comes to technical SEO and he's well known for his consultancy during https site-wide deployments.


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    • Hi Peter,

      Not to sure what you mean here, SEMrush can be used for keyword research, have you checked out their magic keyword tool?

      Let me know if you need any help, I’m all ears.

      Thanks, Brett

  • Interesting overview, Brett. Thanks for a lot. Can you share your opinion about our internal alternative to semrush? – (www)

    Our team has developed it for own needs. But our colleagues have loved it in one day. So, we are happy to share it with everyone.

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