Ever since telling people that mobile-first is coming, every single time somebody says .. ‘does that mean we have to make all of our content appear on content’? Google have always told both webmasters and SEO’s that hidden content, whether it’s served in a hidden tab, accordion or anything for that matter, as long as it’s hidden it won’t be given full weight and it “may” be ignored. Some SEO’s conducted experiments and found out that Google does give weight to hidden content, others say that hidden content is useless .. there are lots of mixed opinions on the subject.
In the mobile first world content hidden for UX purposes over on your mobile pages “should have” full-weight, huuraaah! Yes, that means you don’t need to move all of your desktop content to the mobile versions to maintain your ranking(s), so no, your important stuff won’t be pushed below the fold. Keep doing what you’re doing, UX first on mobile, your hidden content “should” be given weight according to Gary Illyes on Twitter. Good ol’ Gary is a spokesperson for Google.
@schachin no, in the mobile-first world content hidden for ux should have full weight
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) November 5, 2016
Gary says ‘no, in the mobile-first world content hidden for UX should have full weight’.
Please be aware that he said “should” but I’m pretty certain that this information is truthful. You can learn more about the mobile-first algorithm update here. I’m looking forward to hearing even more interesting things re the mobile first world, still much more to unravel.