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Is Crawl Rate A Ranking Factor?

Is Crawl Rate A Ranking Factor
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There have been lots of speculations in regards to crawl rate recently in the world of SEO, especially on Twitter. A lot of webmasters have been asking if the speed of their site affects crawl budgets and if errors are taken into consideration, whether or not it’s a ranking signal at this time, are we able to control Googlebot via robots.txt directive .. lots of questions on the table at the moment for Google.

Gary Illyes has decided to put an end to the chatter and provide us with some hardcore facts on the webmaster blog, GO GARY!

Before Google decided to release this post, I was primarily interested in whether or not crawl rate was taken into consideration when accessing a site’s ranking, according to Gary:

“An increased crawl rate will not necessarily lead to better positions in search results. Google uses hundreds of signals to rank the results, and while crawling is necessary for being in the results, it’s not a ranking signal.”

So there we have it, folks, having a fast crawl rate on the Google side of things will not increase your search engine ranking. You can read more about the subject here.

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About the author

Brett

Brett

Brett is currently working as a full-time SEO Analyst for a leading, international eCommerce company that recently won a Queens Award For Enterprise. In addition, he's also worked client side for 3 years at a digital agency, managing just over 20 local SEO projects. He's very knowledgeable when it comes to technical SEO and he's well known for his consultancy during https site-wide deployments.

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