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How To Stop Google Redirecting You To Country-Specific Versions

How To Stop Google Redirecting To Country Specific Search Engine
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Something has been really bugging me recently, and I mean .. really bugging me. To the point that I have thrown my keyboard in the air (ever so slightly), but for me, that’s quite an aggressive move. ha.

Recently I have been wanting to manually conduct a search over on Google.com, however, I am located in the UK. So Google being the master-chief in all things search, thinks that I’m really wanting to search in the UK market, therefore automatically redirects me to Google.co.uk – without question. Yep, I know, frustrating stuff.

Google Redirect

The reasoning behind why I wanted to deliberately search over on Google.com was to check a site’s positioning in the US market, but of course, it redirects me to the UK market and the site can’t be found. Probably because my IP is UK-based which is understandable, they’ve clearly done this for UX purposes.

How To Stop Google Redirecting You

It’s relatively straight forward to stop Google redirecting you to a country-specific engine, there are multiple ways:

1) You can visit your desired search engine by going to ‘www.google.com/ncr‘ – NCR stands for ‘no country direction’. In short, it doesn’t redirect you to the search engine that it thinks you’re looking to search on, it sends you straight to the correct version without any pesky redirects.

2) Of course, you’re able to use a proxy to render yourself as being in the US – therefore Google will think .com is the best search engine for you, but that’s completely out of scope. It’s relatively simple to change a URL in the address bar, I would personally take that approach moving forward.

That’s it, folks, I thought I’d create a post on how to stop Google redirecting you as it was honestly a massive pain for me when I wasn’t aware of this simple URL trick. Let’s hope this ends your misery, have fun all.

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About the author

Brett

Brett

Brett is currently working as a full-time SEO Analyst for a leading, international eCommerce company that recently won a Queens Award For Enterprise. In addition, he's also worked client side for 3 years at a digital agency, managing just over 20 local SEO projects. He's very knowledgeable when it comes to technical SEO and he's well known for his consultancy during https site-wide deployments.

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