Search (SEO) SEO Software & Tools

How To Find Long-tail Keywords That Drive Relevant, Qualified Traffic That Converts

SEMrush Longtail Keyword Research
In this article I'll be discussing how you can use the the best keyword research tool on the market to grab yourself some qualified traffic from long-tail keywords.
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I’ve always been challenged when it comes to finding decent long-tail keywords that actually drive qualified traffic, most of the tools I have used in the past have been rendered useless, they’ve given me nothing but hope and they never seem to work out. It was only a couple of weeks ago I was suggested to use a tool called SEO Keyword Magic by the lovely SEMrush team and wow, considering it’s a free tool (10 free searches a day) it’s bloody brilliant. It’s absolutely superb for users to quickly find long-tail keywords in their niche and to seamlessly check the search volume of both generic and long-tail search queries.

Keyword research hasn’t ever been my strongest point, as I’m quite a techy guy, I normally outsource keyword research / and or pass it to another member of my team, but with the tool that SEMrush has provided I find it very, very easy to quickly collect keyword data and to identify long-tail keywords that we need to action on. If you aren’t interested in paying, that’s not a problem as this tool is completely free, just don’t go over the free limit and you’ll be in good shape, but of course you have the option to upgrade if you are looking to use this in your daily workflow. I have included a couple links to the SEMrush site in this article, feel free to click those to be redirected, or read this article and then go ahead and visit them.

The Best Long-tail Keyword Tool You’ll Ever Use

That’s quite a statement, but it’s true, I’m sure you’ll love it. The Magic Keyword Tool has a very slick interface, it’s easy to navigate and understand – put simply, no complicated bollocks. On your first visit to the tool, you’ll be asked to type in your target keyword and the magic will happen.

SEMrush Magic Keyword Tool - Enter URL

Once you’ve typed in your target keyword / and or keyword(s) you’re looking to optimize your site for, you’ll be presented with some comprehensive keyword data – again, it’s easy to understand. You’ll be shown other keywords that are related to the search query that you entered, as well as keywords that yield a lot of traffic. Additionally, you will be able to see the search volume per keyword, keyword difficulty (that SEMrush has calculated for you), the average cost per click for that keyword (Google Adwords) and other needed metrics associated with those queries. It sounds complicated, but this tool is honestly a breeze compared to the other keyword research tools currently on the market.

SEMrush Keyword Data

You’ll also have the option to filter your results based on one-word keywords, as an example below I have clicked ‘keyword’ and the tool will then filter the keyword results to only show queries that have ‘keyword’ in them. Very cool feature.

SEMrush Keyword Groups

Finding Long-tail Keywords Using the SEMrush tool

Include Keywords

Once you have entered your primary keyword, in this case, I have entered ‘SEO’. You will then have the ability to use the include & exclude functionality to be able to find relevant long-tail search queries. As an example, I’m looking for tail-tail keywords in the tutorial niche, therefore it may be worth putting ‘how to’ in the include section. SEMrush will then filter the keyword data it’s pulled using the keyword ‘SEO’ and only show the results that have ‘how to’ in it.

SEMrush Longtail Keywords

Instantly, I am bombarded with lots of long-tail keywords that include the keyword that I have typed into the field, SEMrush also provides the search volume for these keywords, keyword difficulty and other metrics. It’s honestly as easy as that, again, you can filter the data by using the sidebar on the right. If I’m looking for WordPress related SEO queries that have ‘how to’ in it, I can go ahead and click ‘WordPress’ in the sidebar section and it will filter the keywords.

Filtering The Keyword Data Based On Volume, Difficulty & more

Additionally, you are able to filter the data based on search volume, keyword difficulty, and other metrics. If you are relatively new to the scene and your domain isn’t that authoritative, it may be worth filtering the data by using the ‘KD %’ filter to get the keywords that aren’t that competitive. The best part, this tool can be used free of charge, I /think/ users are limited to 10 searches a day, which is plenty, especially if you’re a blogger that writes up one or two articles a week.

Filter Keyword Data

So, the takeaway of this article is to do your keyword research before starting an article, don’t just write about any old gobbledygook, do your keyword research first using the SEMrush keyword tool, get a baseline of what keywords you’ll need to include in your article to start ranking for some long-tail keywords. If you have any questions about finding long tail keywords using SEMrush, please do let me know, it’s honestly a great keyword research tool. If you are relatively new to the SEMrush scene, then it may be worth checking out my SEMrush review post to get to grips with what other features this tool offers. As I like to provide something for everyone, if you’re not a fan of SEMrush then it may be worth checking out my post that outlines the best SEMrush alternatives for keyword research.

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About the author



Brett is currently working as a full-time SEO Analyst for a leading, international eCommerce company that recently won a Queens Award For Enterprise. In addition, he's also worked client side for 3 years at a digital agency, managing just over 20 local SEO projects. He's very knowledgeable when it comes to technical SEO and he's well known for his consultancy during https site-wide deployments.

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