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Google’s On The Look Out For Exact Match Domains (EMD’S)

Google: Exact Match Domains
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I haven’t ever been a fan of exact match domains, I’ve tried it before (I have to admit, heh) but I’d prefer to have a nice branded domain rather than ‘cheapwebsitesinlondon.com’. If you’re unaware and you haven’t been able to keep up to date with all of the Twitter gossips, it looks as if Google may be on the look out for exact match domains. Oh dear, not good, not good. Well, it depends if you get caught, heh. I thought I’d let you all know, anyway.

Gary Illyes has been tweeting on the Twitters, as he normally does, regarding exact match domains. He firstly said that he was on the look out for ‘bad EMD’s’ for the past two weeks:

 

He then went public and said that if anyone knows of any spammy EMD’s, send them his way. Are you going to? Do you have a competitor that has an EMD? It’s cruel, but .. I’ll leave that one in your court. Are all EMD’s considered bad? What does he exactly mean by spammy EMD’s? Here’s the public screenshot:

 

Gary Illyes then continued to say that there is no inherent problem with exact match domains, the problem is combined with other spammy tactics. I’m guessing he’s referring to black hat activities.

Interesting stuff, what are your thoughts on this? Is this the right approach by Google? They may bring back the EMD penalty again, but we’ll have to see. If you’d like to get in the discussion on Twitter, you can find the conversation here.

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About the author

Brett

Brett

Brett is currently working as a full-time SEO Analyst for a leading, international eCommerce company that recently won a Queens Award For Enterprise. In addition, he's also worked client side for 3 years at a digital agency, managing just over 20 local SEO projects. He's very knowledgeable when it comes to technical SEO and he's well known for his consultancy during https site-wide deployments.

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