Google Answers

Google Suggests To Use ‘Nofollow’ When Linking To A Bad Site

Google On No Follow
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Here on the SEMtuts blog, we like to cover a wide range of stories when it comes to what Google employees are tweeting about on the almighty Twitters. I believe it helps to improve our understanding of what’s happening in the industry right now, and what is worth taking note of moving forward.

Have you ever linked to a site that you feel isn’t worthy of a do-follow link, so you decide to attach a no-follow? Well, I do that all the time, but what does Google think about it? Maybe the site is quite spammy, or just a site that isn’t worthy of much attention of the internet.

Garry Illyes recently tweeted something on Twitter that’s quite similar.

Gary said and I quote ..

Sometimes makes perfect sense to use nofollow. Writing about a bad site? Don’t help them with your reputation! Be like Fred, use nofollow!

So according to Gary who is an official spokesperson for Google, it sounds like perfect sense to apply a no-follow to a site that seems like a bad/spammy site. So don’t feel bad if you decide to use nofollow. Thanks, Gary!

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About the author

Brett

Brett

Brett is currently working as a full-time SEO Analyst for a leading, international eCommerce company that recently won a Queens Award For Enterprise. In addition, he's also worked client side for 3 years at a digital agency, managing just over 20 local SEO projects. He's very knowledgeable when it comes to technical SEO and he's well known for his consultancy during https site-wide deployments.

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