If you’ve been in the SEO scene for the last year, you would’ve noticed that Google decided to remove the page rank toolbar from its browser, oh man, this definitely was a sad day – I remember reading about all on Twitter the day it was removed. People weren’t happy and it sparked up the question of whether or not page rank still matters. Does it?
Page rank is an important aspect of identifying whether or not a site is authoritative in the eyes of Google, and it gives us SEO’s a brief outline of how powerful the website is, if a website had a page rank of 2 – it was doing ok, if it had a page rank of 8, o.m.g it has a crazy good back link profile. It was a pretty cool tool to have to be able to quickly filter out the pesky sites from the good ones.
I personally believe that Google still uses page rank in their algorithms, they just don’t release the scores of the sites to the general public. As it doesn’t exist, or it isn’t updated as frequently, I’m starting to use Trust Flow on Majestic as an alternate.
Anyway, Gary Illyes decided to Tweet on the subject of whether or not page rank still matters in August:
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) August 2, 2016
According to Gary, yes page rank still matters. Is this information reliable, I’m sure it is, yes. As Gary is an official spokesperson for Google, it is his job to communicate the information and help webmasters with advice and escalations. I know, spokespersons can be wrong and they aren’t 100% all the time, but this is some very useful information. Cheers, Gary.