< Back To The SEM Glossary

What Is: Favicon

A Favicon refers to the small logo that appears next to the title tag in a tabs web browser.

Favicon Example

It’s also known as the following:

  • Shortcun icon;
  • Website icon;
  • Tab icon;
  • URL icon;
  • Bookmark icon.

A webmaster can upload a favicon to their website and the web browser will then display that icon as a graphical representation of the site in bookmarks, tabs, shortcuts and other useful places. In order to add a favicon to a website, the webmaster will need to create an image file that’s called favicon.ico and store it in their websites root directory.

A favicon image file must have the dimensions of 16×16 or 32×32 to render correctly across a range of devices.

On the other hand, does a favicon have any impact on SEO? Some experts suggest that it doesn’t, but I think that’s a lazy default answer.

After further thought, I believe that having a favicon.ico in place helps the search engines identify that you’re trying to put an image to your brand, something that’s recognisable to the user. Additionally, website speed is an important factor, most modern browsers will automatically look for a favicon file, therefore resulting in a 404 not found error if nothing is returned. This ultimately applies further pressure on the server and results in an extra server log.

However, the favicon file hasn’t yet been confirmed by Google to help rankings, this is a just conspiracy on my end. I believe it’s worth spending a couple of minutes getting a favicon file together.

The following favicon articles may be of use:

Over 2,000+ Consumers

Get fresh content from SEMtuts.com

SEMrush