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What Is: HTML

HTML is an abbreviation that stands for HyperText Markup Language.

HTML is a key component of the framework of any web design or app development process. It can influence everything from appearances to layout and navigation. Ultimately, it is the language that drives the entire project forward and will dictate the entire user experience.

The abbreviation itself can be broken into three clear sections. Doing this provides a far greater understanding of its importance.

  • Hypertext – Essentially, this dictates the way users navigate a website. Clicking hyperlinks to access a different page on the website falls into this category. However, it can also include a number of other elements.
  • Markup – This dictates the appearance of any text and images. This could impact size, font, colours, or stylistic elements. It dictates how users will view content.
  • Language – Because HTML is a language of coding, it dictates how a website communicates with its audience.

Anybody that has ever created a website, even through a CMS system, will have seen HTML at some stage. Essentially, it is the stuff in the site’s backend that appears in brackets. At the very basic level, you may have seen < br> (without the space between < and br>), which translates to a break of paragraph in a page’s body text. However, it can be used for far more complex issues, and can effectively influence any design aspect of the web or App design. Experts in the field of HTML coding will understand the minutiae to an incredible level of detail.

HTML joins CSS and JavaScript as a pillar of the World Wide Web’s data. The code inside the brackets is known as tags. This is because, rather than seeing the code itself, users only see the effects that they bring. So essentially, the body text or images have been tagged.

Aside from creating more interesting content, HTML works well for search engine optimisation. This, in turn, can allow programmers to maximise traffic, which ensures the website is a success.

Ultimately, HTML isn’t something that all web owners need to master. This is especially true as the internet has evolved to accommodate novices. Still, HTML is a relatively simple area of coding to understand and can open up better opportunities for any web construction project.

Benefits of understanding HTML:

  • It offers a level of control that non-programmers using CMS systems simply don’t have.
  • It ensures that your website or App will gain a unique look and feel, avoiding the templates that many modern websites now use.
  • Troubleshooting becomes a far simpler task when you have a thorough understanding of HTML. After all, missing one error in one line of coding could impact your web layout greatly.
  • Frameworks can be easily migrated, and adapted, by the programmer.
  • It’s free to implement and doesn’t require any additional plug-ins.
  • HTML coding can be completed offline too. Obviously, the effects won’t be shown to the user until it’s live. However, programmers can complete tasks at any time, especially with the right software.
  • The end results are search engine friendly, aiding organic SEO.

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