Anchor Text is the text the user will read before clicking on a link.
Therefore, the link text needs to be relevant to the page that you’re linking to.
Here is an example: why not check out our funny seo memes post. As you can see, the anchor text in the scenario is ‘seo memes’.
Anchor text is not only used for UX reasons to give some idea of the relevancy associated with clicking that link but from a search engine perspective too, both internally and externally.
Search engine crawlers often use anchor text to determine what keyword(s) a page should be ranking for in the search results. If a website has a lot of external links pointing to their homepage with the anchor text of: seo blog, Google will start to assume that this website is somewhat relevant to this word and will take that into consideration within their ranking algorithms. It’s the same principle when adding internal links, you’re effectively telling Google what the page is about via anchor text. This helps with the ranking process.
However, ensuring that you use different combinations of anchor text is important, as having too many external links using the same anchor text may be considered manipulation. If so, Google may decide to reduce your site’s overall authority that may land you a Google penalty.
10 Different Types Of Anchor Text
- Branded Anchors (“Branded” anchors refer to the anchors that use your name name in it, e.g “SEMtuts”)
- Generic Anchors (Anchor text that normally commands the user to do something, e.g “click here”)
- Naked Link Anchors (Anchor text that uses a fully-qualified URL, or part of it, e.g “https://semtuts.com”)
- Image Links With No Anchors (An image within a link that has no ALT text)
- Brand + Keyword Anchor (Your keywords + your brand name, e.g “SEO services by SEMtuts”)
- Latent Semantic Indexing (LSI) Anchors (Other variations of yor target keyword, e.g “SEO packages”)
- Partial-match Anchors (Using your primary keyword aswell as other text, e.g “the best SEO service”)
- Long-tail Anchors (A very descriptive anchor using your keywords, e.g “this SEO service boosted by organic revenue”)
- Exact Match Anchors (An exact match phrase of your primary keyword, e.g “SEO services”)