Google Answers

Does The Google Sandbox Exist? Gary Illyes Has His Say On Twitter

Google Sandbox
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The Google Sandbox has been widely discussed over the years of SEO and we haven’t come to the conclusion of if it really exists. If you’re unsure what “Google Sandbox” is, SEO’s and webmasters believe that there is a filter in place that’s triggered on new site’s that have recently entered Google’s SERP’s. It’s pretty much like a probational period, however, it critically affects ranking and whether or not the site can rank highly in Google’s search results.

Let’s say you were planning on purchasing a new domain and setting up a static HTML site, once it’s first indexed, Google will place that site in it’s “sandbox” – but it’s still not clear if Google really does call it a “sandbox”, maybe they don’t, maybe they just have an algorithm in place that cripples new sites that are entering the scene.

Why? To avoid black hat activities, some black hat SEO’s have agreed that their churn and burn tactics work better on domains that have been around in the SERP’s for a while, rather that newly registered domains, hence why they primarily target expired domains.

Anyway, I decided to tweet Gary Illyes on the matter. 1) to see what his response would be like, 2) to see if he had any genuine information re the “sandbox”, 3) to see if it even exists and to start some gossip in the SEO community.

Gary states: “we don’t have a google sandbox” – so what does this really mean, it doesn’t exist?

Does it mean they don’t call it “sandbox” but instead by another name?

Is it a lie?

What do you think, we’d like to know in the comments.

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About the author

Brett

Brett

Brett is currently working as a full-time SEO Analyst for a leading, international eCommerce company that recently won a Queens Award For Enterprise. In addition, he's also worked client side for 3 years at a digital agency, managing just over 20 local SEO projects. He's very knowledgeable when it comes to technical SEO and he's well known for his consultancy during https site-wide deployments.

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